My nephew Elliot Berkman was called upon to add some light to the Facebook research furor bringing his expertise to bear on the quality and limitations of the research.
“All they are looking at is the presence or absence of a single emotion word,” Elliot Berkman, a psychologist at the University of Oregon, whose research focusses on social and affective neuroscience, told me. To infer that someone is expressing or experiencing an emotion just because they use a particular word is “a huge leap,” he said. “I ate a Happy Meal,” for instance, could be flagged in the same way as “I ate a Happy Meal and it made me throw up,” which could, in turn, received the same flag as “So happy!” or “So happy???”
YOu can read the whole article here.